We're glad that you have found us. 12 Fathom Lure Company is the premium manufacturer of Soft Plastic Lures in the Southeast. So, if fishing is your game, you've come to the right place!

If you are new to inshore fishing you may not have heard of 12 Fathom and if you are a veteran you may have been wondering what happened to them. The good news is, 12 Fathom is back and is here to stay. With the new 12 Fathom you will find some of the old favorites and some new baits that we know catch fish.

IN STOCK NOW!!!! The 4" Tiger Shad - Available in 4 fantastic Tarpon catching colors in either 10 or 50 count bags. More info....

IN STOCK NOW!!!! The 6" SLAM "R" - If you have never thrown the 6” Slam “R”, you are missing something special. The segmented body and the split tail make this jerk bait irresistible. More info....

The 3" and 4" Shadzilla swim bait has a deep belly and a lifelike body design. This combination gives the bait some extra tail action! 
Available in 18 fish tantalizing colors. More info...

PHOTO OF THE MONTH

Ron Henderson caugh a beautiful
snook he caught on a
rootbeer/red glitter Slam-R

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